Screen eye tracking
Screen eye tracking for digital experiences.
Practical support for studies of websites, apps, e-commerce, prototypes, forms, dashboards, software, content and controlled screen-based stimuli.
Who it is for
Researchers who already have tasks, prototypes or test material and need screen eye tracking capture added to the session.
Teams testing whether people notice key content, navigation, forms, calls to action, instructions or decision points.
Teams that need operational eye tracking support for a client study without building the capability in-house.
What the service includes
Equipment setup, calibration checks and recording setup for the screen, participant and stimulus format. Equipment can include Tobii Pro Spark where appropriate.
Support for recording, live viewing, task flow, participant handling and session continuity during customer-led research sessions.
If there is a qualitative interview or usability session, your researcher can facilitate it while we manage eye tracking operations.
What buyers need to provide
Provide the live site, prototype, software, dashboard, screen flow, creative, content, video or other material to be shown.
Provide task wording, participant instructions, success criteria and any questions you want asked.
Confirm participant numbers, session length, accessibility needs, device constraints and whether recording consent is in place.
Have tasks or prototypes ready?
Share the stimulus, script and session plan. We can confirm the practical setup and recording approach.
Likely outputs
Outputs should be agreed before the study. Screen studies vary by task type, stimulus and sample size.
Outputs can include participant-level gaze recordings and session playback for review and evidence sharing.
Outputs can include notes on attention, hesitation, missed content, task flow and participant behaviour.
Outputs can include heatmaps, gaze plots or fixation visualisations where the method and data support them.
Where it is useful
Landing pages, e-commerce journeys, forms, navigation, dashboards, apps and service flows.
Clickable prototypes, design concepts, interface variants and controlled comparison tasks.
Learning material, instructions, creative assets, public information and digital content.
Need screen eye tracking support?
If your research plan is already written, we can support equipment, calibration, recording and operational delivery while your team facilitates the qualitative session. If the project needs broader research design, we can point you in the right direction.