For agencies
Eye tracking support for agency projects.
Bring eye tracking capability into client work without building the equipment, calibration and recording setup yourself.
Who it is for
Teams that already own the research relationship and need eye tracking capability added to usability testing, viewing facility work or behavioural research.
Teams testing attention around campaigns, packaging, shopper research, retail, content, communications or digital experiences.
Teams that need a specialist operator for a defined part of a wider research or evaluation project.
What the service includes
Eye tracking equipment, setup, calibration, recording, live viewing and practical running support for the agreed study.
If you already have the discussion guide, tasks and stimulus, your researcher can run the qualitative session while we capture the data properly.
Agree the output format your team needs for client reporting, internal review or further analysis.
What buyers need to provide
Share what the client needs to learn, what has already been agreed and what role eye tracking should play.
Provide scripts, tasks, stimulus, prototypes, locations, recruitment details and any client constraints.
Confirm deadlines, handover needs, confidentiality, branding expectations and who will use the outputs.
Need support behind your agency team?
If the brief is already scoped, we can focus on operational delivery and handover for your client work.
Likely outputs
Outputs can be kept operational or extended with analysis where appropriate and agreed.
Outputs can include gaze recordings, session playback, video outputs and recording logs from completed sessions.
Outputs can include notes on attention, behaviour, task flow and practical issues seen during sessions.
Outputs can include selected visualisations or summary points for your team to use in a broader report.
Where it is useful
Add credible eye tracking capability to a proposal where the operational delivery needs a partner.
Support UX, shopper, product, wayfinding, service or communications studies.
Bring in capability when your team is busy, lacks equipment or needs an experienced operator.
Need eye tracking support for a client project?
If the study design is already set, we can focus on equipment, recording and handover while your team facilitates the qualitative session. For wider research design or behavioural consultancy, we can point you in the right direction.