Mobile eye tracking
Mobile eye tracking for real-world research.
Practical support for studies in shops, workplaces, public spaces, training settings, visitor attractions, services and other live environments.
Who it is for
Teams that already have a research script and need mobile eye tracking equipment, setup, recording support and operational backup.
Agency teams adding eye tracking to shopper, wayfinding, service design, product or behavioural research projects.
Internal teams that need to observe attention during real tasks, expert performance or safety checks without operating the equipment themselves.
What the service includes
Mobile eye tracking equipment planning, setup, calibration and practical checks for the study environment. Equipment can include Tobii Pro Glasses 3 where appropriate.
Operational support during sessions, including participant guidance, live viewing, recording checks and study flow coordination.
If the study includes qualitative research, your researcher can facilitate the session while we support the eye tracking setup and recording.
What buyers need to provide
Provide the research question, task list, participant instructions and any discussion guide you already use.
Confirm recruitment, consent, location access, filming permission and any site rules that affect recording.
Share details about the environment, timing, lighting, movement, products, routes, safety requirements or tasks to be observed.
Have the script already?
Send the task flow, location details and participant plan. We can discuss the equipment, calibration and recording support needed.
Likely outputs
Outputs depend on the study design, environment and recording quality. They should be agreed before fieldwork.
Outputs can include gaze recordings, session playback and video outputs showing what participants looked at.
Outputs can include observations about task flow, attention, hesitation, environmental constraints and recording issues.
Outputs can include fixation visualisations, heatmaps or gaze plots where the data and study setup make them useful.
Where it is useful
Shelves, product displays, packaging, point-of-sale material and in-store decisions.
Routes, signs, information points, public services, transport spaces and visitor journeys.
Workplace tasks, expert versus novice comparisons, safety checks, learning environments and operational procedures.
Need mobile eye tracking support?
If you already have the script, we can discuss equipment, recording and operational support while your team facilitates the qualitative session. If the project needs broader research design, we can point you in the right direction.