About
Practical eye tracking support led by Guy Redwood.
eyetracking.agency exists for eye tracking capability, equipment, recording support and optional analysis. The focus is practical delivery: setup, calibration, recording and useful outputs.
What the service is built around
The service is run by Guy Redwood, with over 20 years of hands-on experience using eye tracking in usability and market research projects.
The role is to manage setup, calibration, recording and data capture so the project team can facilitate the qualitative session and focus on the participant.
Based in the UK, eyetracking.agency can support projects directly or with agencies, research teams and viewing facilities.
Equipment and project role
Equipment can support real-world eye tracking, mobile usability, shopper research, training environments and built environments.
Screen-based tracking can support websites, design concepts, software, dashboards and digital interfaces.
If a project needs broader research design or strategic behavioural consultancy, the FabulousUX link is there when useful.
Client-style feedback
The value is often operational
Eye tracking can add pressure to a qualitative session. The service is designed to remove that pressure from the researcher.
Tech handled separately
" Having Guy run the eye tracking technology meant our team could concentrate on the interview, not the kit. "
Client feedback
Agency research project
Researcher stays present
" The researcher can focus on listening, probing and managing the session while the eye tracking capture is handled. "
Service role
Operational support
Useful evidence
" Outputs can include recordings, playback, observations and visualisations where they fit the study. "
Study outputs
Agreed before fieldwork
Experience that helps the session run cleanly
Guy brings more than 20 years of hands-on eye tracking experience to the practical parts of the study: setup, calibration, recording, live viewing and data capture.
Experience across usability research, market research, screen-based studies and real-world eye tracking.
eyetracking.agency stands as the specialist service. FABULOUS UX LTD and company details are kept in the footer and legal pages.
Want to discuss practical eye tracking support?
Tell us whether you need equipment, recording support, analysis or a wider research conversation.